Tonic has partnered with Mattel to launch a first-of-its-kind range of children’s vitamins featuring Barbie™, Hot Wheels™ and Thomas & Friends™, bringing three of the world’s best-loved children’s brands to the UK’s fastest-growing vitamin range.
The new partnership, which launches on 28th August, sees Barbie™ and Hot Wheels™ join Tonic’s bestselling Kids Multi Gummies for the first time, alongside a Thomas & Friends™ edition of its Baby Vitamin D3 Drops.
By bringing together Tonic’s trusted vitamins with brands that generations of families know and love, the partnership aims to make it even easier for parents to build healthy routines that kids enjoy.
The limited edition range gives Tonic’s bestselling products a Mattel makeover, with new flavours, shapes and collectible packaging, while keeping the nutritional formulation and RRP the same as the core range. Tonic Barbie™ Kids Multi Gummies come as heart-shaped, cherry-flavoured gummies in a collectable Barbie™ glass jar, while the Hot Wheels™ edition features orange-flavoured, wheel-shaped gummies in a collectible tub. The partnership also includes Tonic Thomas & Friends™ Baby Vitamin D3 Drops, delivering the same NHS-recommended daily dose in limited edition Thomas & Friends™ packaging.
More than 100,000 families already trust Tonic’s Kids Multi Gummies, which contain 14 vitamins, minerals and plant extracts to help support normal growth and development, immunity, cognitive function, and healthy bones and teeth. Like the rest of the Tonic range, none of the products have any added sugar, artificial sweeteners or junk..
The launch follows another year of rapid growth for Tonic, which is now stocked across all major UK supermarkets and has become one of the UK’s fastest-growing vitamin brands.
Sunna van Kampen, founder of Tonic Health, says: “Parents already trust Tonic to cover the gaps in their kids’ diets without the sugar and junk hiding in most kids’ vitamins. Partnering with Mattel brands that families already know and love means we get to keep that same trusted formula, but make the daily habit something even more exciting for kids, whether that’s a Barbie tub on the side, Hot Wheels gummies shaped like actual wheels, or a Thomas & Friends drop bottle at breakfast.”
Tonic Barbie™, Tonic Hot Wheels™ and Tonic Thomas & Friends™ products launch on 28th August across Tonic direct-to-consumer, Amazon and selected retail partners, priced the same as Tonic’s existing ranges. Available while stocks last.
