Juicy Couture has announced its return to physical retail in the UK. The 1,200 sq ft space at Westfield Stratford City offers Juicy Couture fans a chance to immerse themselves in the brand’s essence and signature casual glamour aesthetic.
Juicy Couture’s return to the UK high street brings a contemporary design aesthetic to a vibrant, inviting store. The space blends iconic elements from previous Juicy stores, including slogans, graffiti-inspired artwork and neon lighting with modern touches like bursts of black and pink. Highlights include a metallic runway and a pink boudoir for consumers to explore and try new products.
In addition to the latest Juicy Couture styles, the store will also showcase the holiday campaign and collection, Once Upon a Time. This collection fuses Juicy’s early 2000s IT girl aesthetic with whimsical fairytale charm, featuring a range of styles from pajama sets to intimates. Fronted by Cindy Kimberly, the campaign will be highlighted in the store’s opening window display and will run throughout the holiday season.
Rajiv Batra, Batra Group Director, Juicy Couture’s license holder for the UK and Europe, said:, “Spanning more than two decades, Juicy Couture’s enduring legacy has gained the brand a loyal following throughout the world, and we can’t wait to bring the physical shopping experience to life for fans in London. This new space presents a modern take on Juicy Couture’s eclectic previous store concepts and perfectly encapsulates the brand’s unique approach to fun and casual glamour. Our fan base has always been devoted, and we’re delighted to be providing shoppers an in-person experience throughout the holiday season and beyond.”
Founded in 1995, Juicy Couture became synonymous with the iconic velour tracksuit, a defining product of the early 2000s that cemented the brand as a pop culture phenomenon. With a dedicated following of women and girls globally, Juicy Couture continues to offer a luxurious mix of apparel, accessories, intimates and more.
