Westfield Rise, Unibail-Rodamco-Westfield’s in-house retail media agency, continues to be the go-to partner for global beauty brands seeking creative campaigns that deliver measurable results. By combining media, insight and experiential marketing, Westfield Rise helps brands connect with shoppers in Westfield London and Westfield Stratford City, where 95% of visitors make a purchase, turning engagement into tangible outcomes.
Dior returned to Westfield Stratford City for its third Father’s Day activation, celebrating Dior Sauvage with personalised engraving and gifting. The campaign achieved a 21% engagement rate, over 133,000 visits, and an average dwell time of 90+ seconds. Dior will follow with a major Christmas activation across both centres.
Space NK brought summer vibes to Westfield London with a beach-hut pop-up featuring personalised travel kits, a branded photo wall and complimentary ice cream, blending product discovery with social-ready experiences.
Sol de Janeiro launched its new Body Badalada Vitamin Infused Lotion with a retail-focused pop-up strategically placed near Sephora and Superdrug, driving direct sales and reinforcing the power of location-led activations.
LUSH introduced its Fresh Market concept at Westfield London, offering mask-making, sampling and consultations – a hands-on experience that reflects the brand’s ethical approach while encouraging longer visits.
Miu Miu made its Westfield London debut through a three-year partnership with L’Oréal and Westfield Rise. The fragrance activation featured engraving, branded Scrabble and a double-exposure photobooth, giving shoppers playful ways to explore the collection.
Mel Lalou, director of Westfield Rise Northern Europe, said: “It’s fantastic to see so many global beauty brands returning our Westfield destinations. These activations prove that creativity paired with data-led insight delivers both engagement and retail results. We’re seeing dwell times increase year-on-year, and shoppers are engaging in new ways, from hands-on experiences to personalised gifting, which shows immersive retail remains key to building loyalty.”
With anchor tenants like Sephora and Space NK expanding, Westfield Rise has also collaborated with Tatcha, Glossier, Magnolia Bakery, L’Occitane, Estée Lauder, Rare Beauty and more, cementing its role as a leading platform for innovation in experiential retail. These campaigns show how in-person experiences influence purchase decisions and build lasting loyalty among an audience of 1.5 million weekly visitors.
