Magnum, the UK’s number one ice cream brand, has launched its new Utopia range, featuring two of its most indulgent and premium flavours yet: Magnum Double Cherry and Double Hazelnut. The launch will be supported by an unmissable ATL campaign to amplify the launch from June.
As the market leader for ice cream innovation, the Magnum Utopia range introduces groundbreaking ingredient marbling technology for a truly multisensorial experience, featuring indulgent flavours swirled with multi-layer architecture and sauce. The leading reason for consumers buying ice cream is for an indulgent treat, and this new range delivers a uniquely satisfying and flavourful experience with every bite.
Magnum Double Cherry offers a tantalising combination of marbled berry-flavoured and velvety panna ice cream, drizzled in sour cherry coulis sauce. This ice cream is covered in signature cracking Magnum milk chocolate and crunchy berry-flavour sugar pieces.
Magnum Double Hazelnut swirls hazelnut and caramel almond ice creams within a rich salted hazelnut sauce. The ice cream is coated in thick white chocolate studded with salted caramelised hazelnut, almond and pistachio pieces elevating the sensory experience.
Daniel Lythgo, brand manager Magnum UK, Unilever, says: “We know that successful innovation is key to excite shoppers and deliver category growth. With every launch we continue to push the boundaries of indulgence, and our new marbled ice cream paired with rich sauces and inclusions delivers just that. Magnum Utopia Double Cherry and Hazelnut offers consumers a unique bite and flavour experience each time. We’re excited for both current and new shoppers to the category to try our new Magnum Utopia range and let us know their favourite!”
Magnum, the UK’s leading ice cream brand, continues to invest in innovation and marketing, and these new products are no exception. The launch of Magnum Utopia is being supported by an unmissable, market-leading ATL campaign, leveraging TV, OOH, social media, experiential, audio and more.
The launch follows last year’s mood-inspired duo, Euphoria Pink Lemonade and Chill Blueberry Cookie, with the former being the top new product launch within the ice cream category in 2024. With Magnum’s ongoing growth, there is a clear opportunity for the brand to continue innovating and leading new product launches within the category, bringing consumers a wide range of exciting flavours and experiences. The new Magnum Utopia range is an exciting and promising addition to the brand’s existing range and to the ice cream category.
