Superdrug has announced that Superdrug Presents will be back bigger and better as it returns for a fourth year this summer, running from 22nd to 25th August, at London’s Truman Brewery in Shoreditch.
The retailer’s renowned consumer experience – positioned as an inclusive beauty playground for everybody and designed to celebrate the very best in UK beauty – sold out in just 20 minutes when tickets went on sale last week. Proving that it remains one of the most sought-after customer events in the beauty industry calendar.
The event running over the August bank holiday weekend, will see the leading accessible health and beauty retailer bring together 60 of its suppliers, including innovative names like TRESemmé, Simple and NYX, and open its doors to 5,000 consumers over the four-day experience. The 2025 event is themed around self-expression and making your own mark and aims to encourage customers to embrace beauty in a way that’s fun and unique to them.
Fans who snapped up early release tickets starting from just £29.99, will be able to ‘Bounce into Beauty’ within a variety of specialist immersive zones, including The Playground and The Beauty Mart, and ‘Make their Mark’ in a dedicated Masterclass area. They’ll also get the chance to mingle with celebrities and beauty gurus, indulge in complimentary treatments at Superdrug’s Beauty Studio, and leave the event with a goodie bag worth £250.
Helen Flaxman, head of customer at Superdrug, says: “Superdrug Presents is a celebration of all things beauty, and is part of our commitment to creating extraordinary, in-person experiences for our customers. We are passionate about individuality and allowing people to show up as their authentic selves, while giving them the space to experiment, get creative, and most importantly, have fun with beauty.”
