PURESEOUL has just launched the biggest booth at Superdrug Presents has ever seen…and its entirely Korean Beauty.
This weekend, the brand brought 9,000+ attendees into its PURESEOUL universe – showcasing what K-Beauty is all about with fun, immersive ways to discover your next favourite products.
And it went all out with a video game-themed journey through four of its exclusive brands with interactive games, challenges, and even shooting hoops for sheet masks
After launching an exclusive branded edit into 30 top Superdrug stores just over 6 months ago, PURESEOUL has got even more stores on the way.
The execution featured UK exclusive brands: Torriden, Abib, Milktouch and Sungboon Editor and a very blue PURESEOUL photo corner.
