BEST, the UK’s fastest selling cereal brand, has announced the launch of a new filled pillow cereal, with the updated on-pack design offering customers a chance to win incredible experiences across the UK.
The updated cereal pillows combine a crispy outer shell with a new creamy filling and will be available in Chocolate Crunch and Caramel Gold flavours.
BEST have also launched a new partnership with leading attractions website, Day Out With The Kids. Families will have a chance to win unforgettable experiences through a special rewards programme when they collect and submit the on-pack vouchers.
The prizes include an overnight stay for a family of up to five in an exclusive lodge at West Midlands Safari Park, where winners will be treated to a VIP package allowing them to go behind the scenes at the park, and even feed some of the exotic animals.
The new cereal from BEST, founded by the Sidemen in March last year, was teased by the YouTubers during their sold out Sidemen Charity Match at Wembley Stadium to over 90,000 people in the stadium and to millions more watching the match online. BEST Breakfasts was also shirt-sleeve sponsor of the YouTube AllStars in the iconic football match.
The Chocolate Crunch and Caramel Gold filled pillows will be available from May 12th in Morrisons both online and in stores across the UK.
The on-pack competitions for the new product marks the start of a 12-month partnership between BEST and DOWTK.
The Sidemen are famed for the experiences they deliver every week on Sidemen Sunday, watched by millions around the world every week, and this partnership through their cereal brand is a strong platform to promote the very BEST experience available in the UK.
Tobi Brown, aka TBJZL from the Sidemen, said: “As a group of British YouTubers, we’ve always been proud of where we come from, and with BEST, we want to celebrate the best of the UK by highlighting the top attractions on our doorstep.
“BEST’s latest partnership with DOWTK is our way of encouraging families to create memories together giving them access to some unforgettable experiences through something as simple as buying a box of their favourite cereal.”
The family-friendly prizes currently on offer to customers who purchase the new filled pillow cereal include:
- West Midlands Safari Park: An overnight stay for up to five people in a Safari Lodge of their choice, including exclusive animal feeding experiences, a three-course dinner, breakfast, and admission to the Safari Park with ride wristbands for the Adventure Theme Park.
- The Crystal Maze LIVE Experience: A private session for up to eight people, complete with a photo package, commemorative crystals, and a post-experience drink.
- The PAC-MAN Live Experience: A private session for up to 16 people, featuring a photo package, PAC-MAN gifts, and a post-experience drink.
All they need to do is collect the tokens from BEST cereal boxes and submit them via the BEST Cereal website. For detailed information on how to participate and full terms and conditions, please visit the BEST Cereal rewards page.
