Building on its strength in the health, beauty, and personal care sector, Pricecheck Brand Partners has been named by UK-based specialist Luxurious Personal Care (LPC) as its new distribution partner.
Pricecheck now manages LPC’s UK & Ireland distribution across wholesale, regional accounts, and independent retail. The personal care specialist has established itself as a rapidly growing UK importer, recognised for delivering high-performing, quality formulations in uniquely designed packaging while maintaining an accessible, entry-level price point.
Having become a regular fixture at major UK and European trade shows and shop floors, LPC offers one of the market’s strongest and most credible portfolios of entry-level personal care brands.
The distribution partnership encompasses LPC’s versatile multi-category portfolio. Key brands onboarding with Pricecheck include:
Gudlox: An ingredient-powered haircare range featuring shampoos, conditioners, and hair masks formulated with premium actives like glycolic acid, keratin, tea tree, and argan oil.
Nulab: A daily personal care range spanning roll-on and stick antiperspirant deodorants, body washes, and moisturisers.
TrueSmile: An everyday family oral care brand offering toothbrush and toothpaste sets, alongside newly added breath freshener sprays.
My Little Miracle: A gentle, dermatologist-approved baby and toddler skincare range free from harsh chemicals and dyes.
Hygie: A viral, pocket-sized antibacterial hand sanitiser brand offering hydrating, fruity-scented formulas.
La Vida Caribeña: A range of tropical-inspired, pocket-sized body mists.
The partnership presents substantial opportunities for long-term category growth, supported by a strong pipeline of new product development, alongside the progressive rollout of multi-language packaging to further boost international export capability.
Chris Roberts, business development director at Pricecheck, said: “Partnering with Luxurious Personal Care and bringing its fantastic brand portfolio to retailers is something that we’re really excited to be a part of. LPC has done an exceptional job of creating high-quality, beautifully packaged products that deliver real value to everyday consumers.
“We have a deep knowledge and proud history of working in the health, beauty and personal care space. With our expertise and LPC’s strong product range, we know that this partnership will produce immediate, long-lasting results across a wide range of retailers and sectors.”
Anthony Turner, head of global sales at Luxurious Personal Care, said: “Pricecheck shares our ambition to grow brands the right way. From our first conversations, it was clear that they understood our vision and the potential of our portfolio. Their experience, relationships and international reach will allow us to accelerate growth while maintaining the high standards and customer service that have helped LPC build its reputation.
“This partnership is an exciting milestone for our business, and we’re looking forward to working closely with the Pricecheck team to unlock new opportunities across existing and emerging markets.”
