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Home Retail News Products

Pink Cereal Café launches to celebrate all new Nestlé Pink Cereal

by Fiona Briggs
May 1, 2026
in Products
Reading Time: 2 mins read

Nestlé Pink CerealSay hello to your new breakfast obsession! Nesquik is tickling London pink with the launch of its Strawberry Flavour Breakfast Cereal, opening a free, two-day Pink Cereal Café in the heart of Covent Garden.

Landing on Monmouth Street from the 9th to the 10th of May, the one-of-a-kind pop-up invites families into a fully immersive strawberry-themed space. Think pink walls, pink tables, and yes… pink milk in your bowl – it’s an Instagram-worthy breakfast dream!

At the café, kids and parents alike can enjoy cereal-themed activities while digging into a bowl of Nesquik’s new Strawberry Flavour Breakfast Cereal, bringing a fresh twist to the classic chocolate flavour the brand is known for.

The menu is delightfully simple, serving just one cereal but offering endless fun for the whole family. Plus, it’s a tasty option that’s made with whole grain, high in fibre, packed with seven vitamins and iron, and completely free from artificial colours and flavours.

“This is breakfast like you’ve never seen it before!” says Sarah Fordy, head of marketing for Nestlé Cereals UK. “The Pink Cereal Café is all about fun, nostalgia, and turning ordinary mornings into a strawberry-flavoured adventure for families. The new Nesquik Strawberry Flavour Breakfast Cereal is bringing this to life with great taste, added vitamins and high fibre for the whole family”

Where: 6, Monmouth Street, Covent Garden, London

When: 9th–10th May, 8am–4pm

What’s on the menu: The most limited menu ever – Nesquik Strawberry Flavour Breakfast Cereal only!

Grab a bowl, pick your perfect spoon and fruit and milk of choice, and get ready to see pink – Nesquik’s Pink Cereal Café awaits and will be serving guests on a first-come-first-served basis.

The Instagram-worthy pink café comes hot on the heels of the brand’s new Strawberry Flavour Cereal – a playful take on the nostalgic Nesquik experience that turns milk pink.

The new cereal is available at Morrisons and Sainsbury’s this month, before rolling out to stores nationwide.

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