The House of Creed is pleased to announce the reopening of its flagship store and largest in the capital on London’s Regent Street, located in the Grade II listed 1920s Quadrant Arcade.
The light filled two-storey space showcases the House’s full collection of perfumes, body care, home and lifestyle offerings – including the latest enchanting floral rose fragrance, Eladaria.
Unveiled on the first floor is a new expansion of the boutique, revealing an exclusive client lounge where a marble-adorned bar allows guests to enjoy a glass of champagne or coffee whilst relaxing in the heart of London, and a private suite immerses customers in the world of Creed, showcasing the exceptional raw ingredients at the heart of every fragrance. The upstairs area will serve as an engaging club space for the brand, hosting exclusive event series designed to delight and entertain.
Exceptional service is integral to the in-store experience, including bespoke gifting touches such as perfume engraving, leather monogramming, and ribbon personalisation.
The newly designed interior highlights refined craftsmanship, incorporating high-end materials such as Verde Luana marble, American walnut panelling, brushed brass, and rich textures and fabrics – a tribute to the brand’s 265-year legacy. Reflecting this tradition of excellence, the house’s fragrances continue to be crafted in the brand’s dedicated production maison in Fontainebleau, France with Millésime quality, using only the finest and rarest of ingredients.
“We are delighted and excited to welcome all to discover our beautiful, renovated Regent Street Boutique steeped in history. Step inside to explore what makes our brand truly unique. The Boutique team look forward to making all of our guests’ experience bespoke, luxury and personalised,” said Sarah Lynn, managing director of Kering Beauté UK&I.
The flagship Regent Street boutique complements additional locations at Covent Garden and Mount Street.
Creed Boutique Regent Street
Unit 7, Quadrant Arcade, 80-82 Regent Street, London, W1B 5RS
