British travel brand Antler will open the doors to its UK flagship store at 100 Regent Street, London, on 21 April 2026. Marking the brand’s first standalone UK store under its new ownership, the opening represents a significant milestone in Antler’s journey and global retail expansion strategy.
Spanning two floors and over 2,400sq ft, the Regent Street flagship opens as the home of Antler. The
store affirms Antler’s brand positioning as The British Travel Lifestyle Brand through a considered physical environment with sensory details introduced through lighting, materials and Antler’s signature scent. 100 Regent Street is designed as a destination that reflects Antler’s ethos that more travelled people make for
a better world, brought to life through Antler’s collections of modern, functional travel goods for those who travel often. Located within London’s prestigious shopping district, Antler will join other iconic British brands, including Burberry and Mulberry, in its premium retail positioning.
100 REGENT STREET
Designed in collaboration with award-winning design agency Checkland Kindleysides, the flagship brings together product and travel expertise within a contemporary, design-led retail environment defined by natural materials and a seamless artisan micro-cement finish that flows from floor to ceiling.
The ground floor forms the primary retail space, centred around a bespoke 6-metre layered table designed as a focal point of the floor. The table features a soft, tactile surface designed to encourage hands-on interaction, allowing customers to open cases and explore the form and function of Antler’s collections. The ground floor is also home to a floral art installation by renowned British floral artist Hamish Powell. Woven around
the central table and, along the right-hand wall, the installation introduces texture and seasonality into the space, drawing on natural materials and inspired by great British landscapes. At the rear of the ground floor, the space opens into a quieter haven designed for pause and reflection. Immersive brand visuals introduce Antler’s lifestyle world, offering a moment of rest and refreshments within the pace of Regent Street.
100 REGENT STREET
The lower ground floor opens into a second retail space alongside the more intimate retreat, designed for discovery. The atmosphere shifts into a lounge environment inspired by the warmth of British hospitality with refreshments served, inviting customers to relax and explore the collection. The space converts from retail floor to an adaptable showroom and events space designed to host talks and cultural moments, bringing together London’s travel community.
Furniture throughout the flagship has been designed and made by Toogood, the London based studio led by British designer Faye Toogood, introducing a sculptural yet functional design language throughout the store. In keeping with Antler’s wider engagement with British creatives, staff uniforms have been curated in collaboration with London clothing brand Studio Wylder, each piece finished with a bespoke Antler patch featuring the new monogram.
100 REGENT STREET
The opening also marks the introduction of the Antler Monogram, a new brand code developed from the interlocking geometry of Antler’s icon and brand mark. Launching in a palette of signature green, archival coral and warm white, the monogram is a symbol of Antler’s design heritage and will launch with a flagship exclusive cashmere scarf and throw, packing cubes and a candle in Antler’s signature store scent, ‘Shared Worlds’. Introduced to mark the milestone opening of the Regent Street flagship, the monogram is designed patches to scale to remain a long-term brand code, reflecting Antler’s evolution from heritage luggage maker to modern British travel lifestyle brand.
Kirsty Glenne, CEO at Antler, said: “The opening of our Regent Street flagship is a defining moment for Antler and a powerful statement of our ambition. This store brings our brand to life as a destination that expresses our values, our heritage and our confidence in the future of physical retail, while creating a new, meaningful way for customers to engage with Antler. Regent Street provides the perfect stage for the next chapter of Antler’s growth.”
The Regent Street opening follows four consecutive years of double-digit profitable growth with global sales reaching £52M, +17% YoY. Strategic investment into new product categories including bags and accessories has broadened Antler’s reach beyond core luggage to grow its consumer base, placing the brand firmly on track to reach £100 Million in global sales by 2029. This sustained global growth has also enabled Antler
to accelerate its strategic expansion into a House of Brands, through acquiring Paravel and undertaking the expansion of Nere’s international business.
Antler’s flagship store will open on 21 April 2026 at 100 Regent Street, London, W1B 5SR. Opening hours will be Monday to Wednesday 10:30 – 7:30 pm, Thursday to Saturday 10:30 – 8 pm, and Sunday 12 – 6 pm.
