West Sussex, premium vintage sparkling wine producer, Roebuck Estates can today announce a new partnership with Sussex Cricket – the first time in its almost 200-year history that the prestigious cricket organisation has partnered exclusively with an English Sparkling Wine, with Roebuck becoming the Official Sparkling Wine at all cricket matches for an initial two-year period.
Bringing its exceptional collection of sparkling wines to the home of Sussex Cricket, Roebuck will create vintage moments throughout the cricket season, with the partnership including exciting elements such as a dedicated Roebuck Estates Sparkling Wine Bar, premium wine tasting occasions for ambassadors and members, and fan engagement opportunities.
The partnership also includes wider marketing activities, such as on-site branding, and opportunities for content creation.
Nestled in the heart of West Sussex and with five vineyards across Sussex – one of the UK’s most renowned winemaking regions, Roebuck Estates has been wowing wine-lovers since the launch of its first vintage sparkling wine in 2019. Accruing a vast number of top-tier awards and accolades since then, Roebuck is today one of the fastest-growing English Sparkling Wine brands, found in prestigious venues all around the world, including the likes of The Savoy, The Fat Duck, and The Mandarin Oriental,as well as in iconic retail venues such as Liberty London, where it is the only English Sparkling Wine available, and nationwide at Majestic Wine.
