Boots is partnering with ITV2’s Love Island as the official beauty partner for the upcoming series, marking their eighth consecutive year of Boots, the UK’s favourite beauty retailer2, is set to be the official beauty partner of ITV2 Love Island for the highly anticipated latest series. The partnership will see Boots exclusively stock the villa with over 130 unmissable beauty brands across premium makeup, fragrance, skincare, suncare, grooming, indulgent bathing, haircare lines and so much more.
Islanders will be spoilt for choice by the range of beauty brands available, including exciting new-to-Boots brands such as Medicube, GHD, Tocobo and Glow for It. Brand favourites will also be making a special return including Fenty, No7, Soltan, Bubble, Huda Beauty and E.L.F. For viewers who want to crack on and shop villa beauty favourites for themselves, Boots has made it easy to shop through the Love Island app and a dedicated hub on boots.com. Available later this summer, fans can also look forward to the launch of the newest Boots x Love Island Beauty Box, featuring a selection of exciting brands straight from the villa.
Peter Markey, chief marketing officer at Boots, comments: “We’re delighted to continue our long-standing partnership with Love Island for an eighth consecutive series. This collaboration is a powerful platform for us to showcase the breadth and quality of our beauty offering, and we know it resonates strongly with our customers. This year, we’ve curated an exceptional line-up of brands for the villa, and we’re excited to bring even more value to shoppers at home through exclusive offers that make the Love Island look more accessible than ever.
Bhavit Chandrani, director of Be Studio, ITV, said: “We’re thrilled to be teaming up with Boots once again this summer, bringing the best in beauty to the villa. ITV’s recent Creative Boost research showed that BE Studio’s branded entertainment campaigns help deliver cut-through and stand-out for advertisers, which is evidenced by the longevity of this great partnership.”
Boots will be supporting the partnership by continuing its marketing campaign entitled “Find the Ones”. The campaign will help customers discover the products seen on the show for themselves with easy ways to shop.
Use the hashtag #FindtheOnes and keep an eye out on @bootsuk social channels to follow the latest buzz on social.
