Boots is rekindling its relationship with ITV2 Love Island All Stars 2026 as the official beauty partner, marking the ninth consecutive series that it has stocked the iconic Villa with the newest and trendiest beauty items.
As the UK’s leading health, wellness and beauty retailer, Boots will be stocking the All Stars Villa with an unrivalled selection of 145 beauty brands. Islanders will have a large choice to pick from, with products spanning premium beauty, cosmetics, fragrance, skincare, haircare, suncare, men’s grooming and indulgent bathing.
The curated collection will also introduce new brands to the Islanders such as ONE/SIZE, Mediheal, The Breakout Hack, Laka and Orebella which are entering the Villa for the first time. Fan-favourite brands including No7, Soltan, Soap & Glory, Fenty, 17., MAC and many more will also make a welcome return, providing everything needed to create show-stopping, love-struck looks.
For viewers eager to emulate the Islander glow, Boots has made shopping the Villa’s beauty staples effortlessly accessible. Fans can “find the ones” for themselves via a comprehensive hub on boots.com.
Stephanie Williams, head of beauty marketing at Boots, said: “Our partnership with Love Island just keeps getting better, and we couldn’t be more thrilled to continue to be the official beauty partner for the highly anticipated All Stars 2026 series. This year, we’re truly spoiling the Islanders – and our customers – with an unparalleled collection of beauty favourites, including exciting new arrivals. It’s all about empowering everyone to find the perfect products that make them feel their best, echoing the quest for connection that defines the show, and making those aspirational looks achievable for every fan at home.”
Bhavit Chandrani, director of Be Studio at ITV, added: “We are delighted to welcome Boots back as Love Island’s beauty partner, as our successful partnership continues for another series. This long-standing collaboration is a testament to the power of authentic branded entertainment, and we know our viewers engage with seeing their favourite brands come to life in the Villa.”
Boots will continue to support the partnership with its renowned marketing campaign, “find the ones” which guides customers in discovering and shopping the products featured on screen. Fans are encouraged to use the hashtag #findtheones and follow @bootsuk on social channels for the latest Villa buzz and product drops.
The first episode of the latest series of Love Island: All Stars starts at 9pm on 12th January on ITV2 and ITVX.
