Boots, the UK’s leading health and beauty retailer is recoupling with ITV2’s Love Island for the highly anticipated All Stars Series 2 this January. As the partnership enters its seventh consecutive series, Boots will exclusively stock the villa with over 150 brands across premium makeup, fragrance, skincare, suncare, grooming, indulgent bathing, haircare, and a new category for this series; salon hair.
Boots will also send recently launched brands Kurl Kitchen and Ultra Violette into the villa for the first time, alongside returning much-loved brands Milk Makeup, The Beauty Crop, Laneige, Byoma, Made by Mitchell, No7, Soltan, Soap & Glory, and many more.
Love Island fans who want to explore beauty from the comfort of home will be able to shop the products for themselves throughout the series on the dedicated Love Island app and Boots website via boots.com/love-island. Fans can also look forward to the launch of the coveted new Boots x Love Island Beauty Box later in the series, featuring a selection of top picks from the villa.
Peter Markey, chief marketing officer at Boots, said: “We’re excited to be returning as the official beauty partner for Love Island for the seventh series in a row. With an outstanding line-up of new-to-Boots brands heading into the villa including Ultra Violette and Kurl Kitchen, we’ve made sure that the Islanders will have an incredible selection of beauty brands to enjoy. We know how much viewers love seeing what the Islanders are using and to recreate the looks at home, so this year shoppers can expect to see great deals, beauty must-haves and big brands as Boots continues to make beauty more accessible for our shoppers and Love Island fans.”
Bhavit Chandrani, director of Be Studio, ITV said: “It’s great to be working with Boots once again for the latest Love Island All Stars series. The range of brands available at Boots includes some of the biggest names in beauty, and the Islanders are able to showcase the huge range of products available to viewers throughout the series.”
Boots will be supporting the partnership by continuing its marketing campaign entitled “Find the Ones”. The campaign will help customers discover the products seen on the show for themselves with easy ways to shop. Use the hashtag #FindtheOnes and keep an eye out on @bootsuk social channels to follow the latest buzz on social.
The first episode of the latest series of Love Island starts at 9 p.m. on 13 January on ITV2 and ITVX.
