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Home Retail News Retailer News

Frozen faves for less than a fiver – Asda launches four for £4.98 deal that will save shoppers 50%

by Fiona Briggs
May 30, 2025
in Retailer News
Reading Time: 5 mins read

Asda When a busy summer calls for effortless, frozen faves to throw in the oven, Asda customers can stock up their freezers with a Mix & Match 4 for £4.98 deal on Birdseye and Goodfella’s, live now until the 16th of June.

Saving shoppers up to 50%, there are 13 products to choose from in the deal, with family top picks including chicken dippers, fish fingers, pizzas and customer obsessed* potato alphabites.

The biggest saving can be found on Birds Eye Chicken Dippers (pack of 12) and other meaty faves, that cost £2.48 individually but save shoppers 50% and up to £5 when using the deal. Birds Eye’s chicken dippers are an unbeatable classic that guarantees to put smiles on faces. Packed full of protein, and made with 100% chicken breast, they’re the perfect excuse for lots of ketchup and can go alongside other items in the deal to create a full dinner that won’t break the bank.

For the veggie shoppers, a pack of 5-star rated* Birds Eye 10 Green Cuisine Vegan Veggie Fingers (£1.78) and a whole Goodfella’s Deep Pan Baked Deliciously Cheesy Pizza (£1.68) can be picked up for just £1.25 when shopping the 4 for £4.98 deal, allowing family budgets to stretch even further when shopping at Asda this summer.

Other Birds Eye and Goodfella’s products in the offer include:

  • Birds Eye Garden Peas (£1.74) 
  • Birds Eye Battered Fish Fingers (£1.98) 
  • Birds Eye Original Alphabites (£1.98) 
  • Birds Eye Crispy Pancake Ham & Mozzarella (£2.18) 
  • Birds Eye Crispy Pancakes Minced Beef & Onion (£2.18) 
  • Birds Eye Chicken Fingers (£2.48) 
  • Birds Eye Southern Fried Chicken Popstars (£2.48) 
  • Birds Eye Meat Free Chicken Strips (£2.48) 
  • Birds Eye BBQ Chicken Griddlers (£2.48) 
  • Goodfella’s Deep Pan Baked Pepperoni Pizza (£2.48) 

Asda’s Mix & Match 4 for £4.98 deal on Birds Eye and Goodfella’s is live in stores and online NOW, running until the 16th of June.

When a busy summer calls for effortless, frozen faves to throw in the oven, Asda customers can stock up their freezers with a Mix & Match 4 for £4.98 deal on Birdseye and Goodfella’s, live now until the 16th of June.

Saving shoppers up to 50%, there are 13 products to choose from in the deal, with family top picks including chicken dippers, fish fingers, pizzas and customer obsessed* potato alphabites.

The biggest saving can be found on Birds Eye Chicken Dippers (pack of 12) and other meaty faves, that cost £2.48 individually but save shoppers 50% and up to £5 when using the deal. Birds Eye’s chicken dippers are an unbeatable classic that guarantees to put smiles on faces. Packed full of protein, and made with 100% chicken breast, they’re the perfect excuse for lots of ketchup and can go alongside other items in the deal to create a full dinner that won’t break the bank.

For the veggie shoppers, a pack of 5-star rated* Birds Eye 10 Green Cuisine Vegan Veggie Fingers (£1.78) and a whole Goodfella’s Deep Pan Baked Deliciously Cheesy Pizza (£1.68) can be picked up for just £1.25 when shopping the 4 for £4.98 deal, allowing family budgets to stretch even further when shopping at Asda this summer.

Other Birds Eye and Goodfella’s products in the offer include:

  • Birds Eye Garden Peas (£1.74) 
  • Birds Eye Battered Fish Fingers (£1.98) 
  • Birds Eye Original Alphabites (£1.98) 
  • Birds Eye Crispy Pancake Ham & Mozzarella (£2.18) 
  • Birds Eye Crispy Pancakes Minced Beef & Onion (£2.18) 
  • Birds Eye Chicken Fingers (£2.48) 
  • Birds Eye Southern Fried Chicken Popstars (£2.48) 
  • Birds Eye Meat Free Chicken Strips (£2.48) 
  • Birds Eye BBQ Chicken Griddlers (£2.48) 
  • Goodfella’s Deep Pan Baked Pepperoni Pizza (£2.48) 

Asda’s Mix & Match 4 for £4.98 deal on Birds Eye and Goodfella’s is live in stores and online NOW, running until the 16th of June.

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