The UK’s favourite chocolate brand, Cadbury, is launching a campaign to celebrate Cadbury Twirl’s melt-in-your mouth chocolatiness crafted to appeal to consumers who are looking for a fast-hitting chocolate fix.
Cadbury Twirl is a familiar favourite with consumers, and this campaign looks to celebrate everything that shoppers love about the product, especially its fast-acting intense chocolatiness. The campaign heroes Cadbury Twirl’s iconic fast-melting curls and swirls, which instantly satisfy consumer taste buds as they melt, going from ‘Zero to Chocolately in Milliseconds’.
This messaging has been brought to life in Cadbury Twirl’s typical light-hearted fashion, highlighting universally relatable slow moments such as waiting for someone to finish typing a text, being stuck behind a slow walker, or waiting for a slow traffic light. The brand then contrasts these with the instant chocolate hit of a Cadbury Twirl, which, unlike life’s slow moments, gets straight to the good bit.
Katya Savelieva, brand manager for Cadbury Twirl at Mondelēz International, said: “There are endless moments in life where things take too long, or move painfully slowly, and all you want is to get straight to the good bit. And while we can’t solve long queues or slow VAR decisions, our new campaign communicates that Twirl can offer a chocolate hit that cuts right to the chase, melts in an instant and delivers the goods. Cadbury Twirl and its fast-melting swirls deliver consumers just that – instant chocolatiness. What more could you want?”
The new brand Equity campaign follows the launch of limited-edition Cadbury Twirl White Dipped, the perfect combination of Cadbury Twirl’s beloved milk chocolate curls and swirls, covered in a layer of creamy white chocolate, offering consumers a new and exciting way to enjoy the instant chocolatiness of a Cadbury Twirl.
The campaign runs across a variety of media channels, including OOH, Digital, Social & Audio.
