Men’s personal care brand Harry’s has unveiled its most significant visual overhaul in over a decade, introducing a bold and refreshed identity. The rebrand, which launched in the US in May and in the UK this week includes a complete redesign of its website, packaging, logo, colour palette, and photography – marking a confident step forward and a striking departure from its previous look.Launched originally as a direct-to-consumer razor subscription service, Harry’s has since evolved into a globally recognised grooming and personal care brand. Today, it offers a wide range of products – from shaving essentials to skincare and shower gels – infused with earthy, herbaceous scents and available in supermarkets and pharmacies around the world.
At the heart of Harry’s philosophy is the belief that great products shouldn’t require compromise. That’s why every item is crafted to deliver both high performance and a premium experience. Backed by a team of over 600 engineers, designers, craftsmen, and chemists, Harry’s uses only the finest materials and ingredients to ensure every product meets the highest standards of quality and functionality.
