Nurture Brands, the fast-growing ethical FMCG group, has switched its charitable donations to focus exclusively on UK-based FareShare – the country’s leading food redistribution charity.
Previously the company had supported – via its membership of ‘1% for the Planet’ – a range of both UK and international charities.
The decision to focus on a domestic charity comes at a time when British families are still struggling with the cost of living crisis. The move will see 1% of all Nurture Brand’s net product revenue going exclusively to FareShare, helping the charity direct more good-to-eat food to people who need it, rather than going to waste.
Founded in 2019 by entrepreneur Ben Arbib, Nurture’s portfolio is made up of Rebel Kitchen juices and raw coconut water, Emily seaweed and vegetable crisps and Jax Coco. All of its brands are B-Corp certified.
The company’s aim is to create a scale of business akin to an ‘FMCG giant’, but achieving it with ethics, sustainability and purpose at its heart.
For 30 years, FareShare has been working with the food industry to redistribute surplus food, which might otherwise go to waste, to a network of over 8,000 charities in the UK. In 2023-24, the charity distributed 56,000 tonnes of food, reaching over a million people and supporting communities in need.
Sarah Lawson, Nurture Brands’ marketing director, said: “With many British households continuing to be under severe economic pressure, it makes sense for us to concentrate our support in Nurture’s home market. FareShare’s work is unparalleled in reach and impact, so we’re delighted to cement our relationship with it – and help support those most in need in the UK.”
