Beauty and wellbeing brand Rituals has just opened its new store in The Waterside Shopping Centre in Lincoln.
The exciting new store will introduce Rituals’ renowned collection of luxurious bath, body, and home products to visitors, embracing everyday moments of self-care and mindfulness.
Mary-Jane Booth, Centre Manager at Waterside, said: “We’re thrilled to welcome Rituals to Waterside. Their beautiful store looks fabulous and makes a brilliant addition to our retail offering.
“The Rituals brand perfectly complements our vision for Waterside as we continue to enhance the experience for local residents and visitors to Lincoln alike. Their stunning store design and luxurious products have already created quite a buzz among our customers, drawing more people into the centre and further enhancing Waterside’s appeal as a retail and leisure destination.”
Annemarie Forsyth, managing director, Rituals Cosmetics (UK & Ireland), says: “We’re excited to open the doors to our brand-new Rituals store in Lincoln, where customers can explore a world of luxurious wellbeing. Whether it’s unwinding with our bath and body essentials or creating a calming atmosphere at home with our signature fragrances, each product is crafted to bring a sense of balance and serenity. We can’t wait to welcome the Lincoln community and share our passion for meaningful, mindful living.”
To celebrate this exciting opening, the Rituals store will be offering the following experiences and offers to customers on Saturday 26th July 2025:
- There will be agoody bag for the first 50 customers who make a purchase.
- There is anexclusive offer on Rituals’ best-selling foaming shower gels, which can be purchased for £8.50 (RRP £10.90).
- Customers will begifted a complimentary mini reed diffuser to enjoy, with a spend of £45 or more.






