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Rituals opens first store at the Atria Watford Centre

by Fiona Briggs
October 24, 2023
in Retailer News
Reading Time: 2 mins read
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Beauty & wellbeing brand Rituals has joined an array of companies opening a new store in the Atria Watford Shopping Centre on Thursday, 19th October. To celebrate, Rituals hosted a launch event on Saturday 21st October, 2023 for their consumers.

Atria Watford is a leading retail and leisure destination covering 1.4 million sq ft in total. The centre, which is home to hundreds of brands, is owned by property company SGS and assets managed by Global Mutual.

“We’re delighted to see Rituals open at Atria Watford. The centre is home to a number of premium health and beauty brands and Rituals’ luxury home and body products will further enhance our offering. The new store will be a real draw for shoppers – especially as we approach the festive season.” says Steve Gray, head of European retail asset management at Global Mutual.

Penny Grivea, managing director for UK & Ireland at Rituals, says: “We are so excited to be opening this store in the Atria Watford Shopping Centre, expanding the Rituals interactive experience in the UK. Living during these ever-changing, fast-paced times, we understand more than ever the need for creating moments of joy and feeling balanced during our everyday life. The new Rituals store will help customers to achieve a sense of wellbeing by finding the perfect products that will help them to balance the body, mind and soul. This opening marks an exciting time for the brand in growing our retail presence across the UK.”

To celebrate this exciting opening, the Rituals store will be offering the following experiences and offers to customers that will be valid until 31st October, 2023:

  • There will be complimentary in-store personalisation by a Calligrapher with purchases made on the day.
  • There is an exclusive offer on Rituals’ best-selling foaming shower gels for £7.50 (worth £9.90).
  • Customers will be gifted a complimentary Mini Reed Diffuser to enjoy, with a spend of £45 or more.

(All the above is subject to availability and while stock lasts).

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