1664 Blanc, Principal Partner of London Fashion Week (LFW), is driving a more accessible LFW this September as the brand continues to push the boundaries of what a beer brand can do. Reaffirming its commitment to supporting emerging designer talent and broadening access to one of the UK’s most celebrated cultural moments, 1664 Blanc is supporting the British Fashion Council (BFC) in opening the doors to LFW with the launch of the BFC’s Citywide Celebration ‘At Home With’, a series of talks and panel discussions taking place in London and across the UK.
Challenging convention by merging the worlds of beer and fashion, 1664 Blanc continues to redefine innovation in the category, creating bold, culturally relevant moments and curating exclusive experiences that resonate with a trend-conscious audience. As part of the collaboration with the BFC, 1664 Blanc has invested in bringing LFW across the nation – Liverpool, Manchester and Newcastle – as well as to the capital to open up LFW to the every day consumers with incredible talks with emerging and established designers as part of the Citywide Celebration (CWC) schedule.
As part of this evolved vision, the London edition of ‘AT HOME WITH’ presented by 1664 Blanc will spotlight the cultural and geographic roots of two of Britain’s most celebrated designers, Labrum and Aaron Esh. Set against a striking 1664 Blanc backdrop, this exclusive London event offers guests a rare window into the creative worlds and processes of visionary talents. Expect an inspiring afternoon of insight and discovery – all while enjoying the crisp, refreshing and citrus taste of 1664 Blanc’s signature French beer. Designed to engage both industry insiders and style-savvy consumers, the event forms part of 1664 Blanc’s broader ambition to democratise access to fashion, whilst cementing the brand’s place at the heart of LFW’s most talked-about moments.
Dharmesh Rana, Director of Marketing, Premium Brands at Carlsberg Britvic, says: “As proud Principal Partner of London Fashion Week since February 2024, we remain committed to redefining what a beer brand can be. Through authentic partnerships, we champion both emerging and established designers while creating standout consumer moments – from the new Citywide Celebration nationwide talks to our own curated experiences – all best enjoyed with a crisp 1664 Blanc in hand”.
Blue in bottle and iconic in flavour, 1664 Blanc is poised to make an even greater impact this September – not only at London Fashion Week but across the UK. As it celebrates the capital’s vibrant cultural scene and brings its spirit nationwide, the brand will amplify its support for emerging talent and extend the energy of Fashion Week beyond the front row. With bold plans to engage audiences across the country, 1664 Blanc continues to drive innovation with a purposeful and expansive vision for 2025.
