1664 Blanc, the super-premium French beer, is excited to announce its return as Principal Partner of London Fashion Week for the second year. Building on a highly successful debut at London Fashion Week in 2024, coinciding with 1664 Blanc’s UK launch, this partnership challenges convention by merging the worlds of beer and fashion – an unexpected fusion that sets 1664 Blanc apart. The brand continues to push the boundaries of innovation, delivering bold, culturally resonant moments and offering consumers exclusive, one-of-a-kind experiences that deepen connections with a forward-thinking, trend-driven audience, ultimately shaping the next generation of beer drinkers.
Continuing to champion creativity, and self-expression, and as part of the brand’s dedication to platforming emerging designers and inviting consumers to join the social avant garde, 1664 Blanc will be partnering with several NEWGEN designers to offer coveted seats at the capital’s most exclusive and sought-after weekend. Through a social giveaway, consumers can win two tickets to London Fashion Week runway shows by trailblazing talent Di Petsa, Chet Lo and Sinead O’Dwyer, including backstage access and meet and greets with designers, followed by a luxury stay at 5 star hotel The Londoner, and a three course meal at sophisticated French restaurant Louie, tying into the brand’s Parisian roots.
Alongside this, 1664 Blanc will be supporting The British Fashion Council (BFC)’s The Shop at London Fashion Week, an archive and discovery space open for a limited time only from Saturday 22nd to Monday 24th February at 245 Regent Street. Featuring an exclusive archive collection from some of LFW’s most iconic names including 16Arlington, Bianca Saunders, Conner Ives, CompletedWorks, Helen Kirkum, Johanna Parv, Saul Nash and many more. Customers can enjoy a complimentary 1664 Blanc at their bespoke bar as well as sign up for a chance to join a number of exclusive events including panel discussion, sustainability workshops and customisation stations.
Dharmesh Rana, director of marketing, Premium Brands at Carlsberg Britvic, says “Last year was a hugely exciting time for 1664 Blanc as we proudly launched in the UK as Principal Partner of LFW. Through authentic collaborations and engaging consumer experiences, we have pushed the expectations of what a beer brand can be. Looking ahead to 2025, we’re thrilled to build on this, creating further impactful moments that amplify our partnership and make LFW more accessible in a way that resonates with our audience.”
Blue in bottle and iconic in flavour, 1664 Blanc will once again leave its mark at London Fashion Week, celebrating the vibrant culture of the capital and the artistry that shapes its dynamic cultural landscape. By further championing NEWGEN creativity, the brand continues to strengthen its commitment to innovation, with a bold and purposeful vision for 2025.
