TRUBAR, the female-founded brand known for its 100% plant-based, gluten-free, dairy-free, soy-free and seed oil-free protein bars, is excited to announce the launch of TRUBAR Kids: a delicious, school-safe snack line made for little ones and trusted by parents.
Designed with clean ingredients and bold, kid-approved flavors, TRUBAR Kids is completely free of peanuts and tree nuts, making it an allergy-friendly option perfect for lunchboxes, backpacks, after-school snacks and everything in between. The new line features three fun flavors: Iced Oatmeal Blast Bar, Pop Goes Confetti Bar and Fudge-tastic Brownie Bar.
Launched on Monday, August 4 at Sprouts, each 5-bar box retails for $7.49 and delivers standout nutrition: 8–9 grams of protein and 7–8 grams of fiber per bar, depending on the flavor — all under 140 calories. TRUBAR Kids sets a new standard in the category with the highest fiber and protein content among leading kids snack bars. A 12-bar box will follow in September, available nationwide at Amazon, Walmart.com and trubar.com.
TRUBAR is shaking up the snack industry. Since its launch, TRUBAR has exploded in growth, surpassing over $50 million in gross revenue in 2024, more than doubling the category’s 5-year growth rate. In just the last year, TRUBAR has expanded from 1,005 retail stores to over 18,700 locations, including 730 Costco stores across the U.S. and Canada. The brand continues to lead the better-for-you snack category with momentum across Amazon, Target and Walmart. TRUBAR is on pace to hit record revenue in 2025, fueled by bold innovation, omnichannel growth and a loyal consumer base that craves clean, crave-worthy snacking. With dessert-inspired flavors and clean ingredients, TRUBAR has become the go-to choice for health-conscious consumers.
“As a mom of two, I know how challenging it can be to find healthy snacks that we feel good about serving our children. It’s even harder to find ones that kids are excited to eat too!” said Erica Groussman, Founder & Chief Executive Officer of TRUBAR. “I’m thrilled about expanding into the kids snack space, and each bar is nut-free, meaning that it’s daycare and school approved too!”
TRUBAR Kids is available now at Sprouts and will be available on Amazon, online at Walmart, at Hy-Vee locations throughout the country and on TRUBAR’s website in mid-to-late September.
