IKEA is today opening its seagull-proof ‘chip theft insurance kiosk’ giving free chips to locals and visitors alike, to try to make up for all the meals disrupted by Brighton’s infamous, feathered troublemakers over the years.
The chip theft insurance kiosk officially opens today at midday at Brighton i360 where seaside-goers can claim a free portion of chips as “restitution” for chips lost.
To nab your free portion of chips, simply head down to the IKEA chip theft insurance kiosk, sign the ‘chip theft insurance form’ and register for IKEA Family – the retailer’s free membership programme that provides members with exclusive rewards, discounts, and instant benefits. Existing IKEA Family members are, of course, also welcome.
The chip theft insurance kiosk comes as IKEA prepares to open its much-anticipated Brighton store in Churchill Square next Thursday, 14th August. The store will feature the famous IKEA Swedish Deli – serving up more chips, meatballs and affordable Swedish treats, while diners can enjoy the restaurant’s sea view.
Karina Gilpin, Market Manager at IKEA Brighton said, “We’re excited to move into our new Brighton home next Thursday, and to celebrate we’re embracing Brighton’s most infamous neighbours – its seagulls. Our chip theft insurance kiosk will offer Brightonians some tasty chips and a unique dining experience before our doors officially open!”
The IKEA Brighton store will open at 10am on 14th August 2025, following the closure of the IKEA pop-up store currently located inside Churchill Square on 10th August 2025. The new store will be open 10am-8pm Monday to Saturday, and 11am–5pm on Sunday.
*IKEA’s chip theft insurance kiosk will be open 12-6pm on Saturday 9th and Sunday 10th August, chips are offered on a first come first served basis and are limited to one portion per person, whilst stocks last.
