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Home Retail News Retailer News

Asda Money partners with Taurus Insurance Services to launch Mobile Phone and Gadget Insurance

by Fiona Briggs
March 3, 2026
in Retailer News
Reading Time: 2 mins read
Taurus Insurance Services has partnered with Asda Money to launch the supermarket’s first mobile and gadget insurance proposition, which will extend Asda Money’s insurance offering, to cover mobile phones and everyday gadgets such as tablets, smartwatches and laptops.
Three tiers of cover offer protection against issues including accidental damage, theft, loss and mechanical breakdown. With no limit on the number of claims in any one year, all replacements backed by a 12-month warranty, and 24/7 online claims, Asda see this as a strong addition to their existing insurance product set.
James Cottrell, managing director of Taurus Insurance Services, said: “We’re delighted to partner with Asda to bring this proposition to market, as this collaboration combines our expertise with Asda’s trusted brand and customer reach. Together we’re delivering simple, high-quality cover to give Asda customers affordable and reliable protection for the devices they rely on every day.”
Jenny Maden, head of insurance, Asda Money, added: “I am really pleased to share the launch of our new Mobile and Gadget Insurance proposition, in partnership with Taurus Insurance Services. This new offering perfectly complements Asda’s sizeable and growing Mobile phone business ‘Asda Mobile’, and marks further progress in expanding our existing suite of Financial Services products to support hardworking families.”
Available now, cover can be purchased both online at https://money.asda.com/insurance/mobile-insurance/, or over the phone.
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