Boux Avenue, the leading British lingerie, nightwear and swimwear brand today announces that it will be opening a huge new flagship store in Manchester’s Trafford Centre in Autumn 2025.
“We’re excited to be almost doubling our space with this new unit,” says chief operating officer, Alex Paphitis. “This comes off the back of a significantly strong sales performance over the past 18 months, not only in our stores, but also in our ecommerce channel and with our wholesale partners.”
The brand has further revealed that the new Trafford Centre store will showcase a clean and contemporary new shopfit for the brand, befitting its status as its new flagship store. The new Trafford Centre unit will include luxurious fitting rooms – complete with concierge buttons and bespoke lighting options – in which customers can try on their favourite items and enjoy one of the brand’s renowned expert bra fittings.
Designed in London, offers a wide range of exquisite lingerie including their viral strapless and push up bras, plus swimwear, accessories and the softest nightwear. The brand has built its reputation not only on the beautiful detailing and luxurious femininity of its products, but also on their quality, comfort and fit, offering an inclusive size range up to an H-cup, all with an accessible price tag.
News of the new Trafford Centre flagship store opening follows the company opening a brand new 2,765 sq ft unit in Manchester Arndale last month, marking the brand’s return to the city centre on 29th August under a 10-year lease agreement.
“As an ambitious business, we’re looking to grow and open further new store locations in key areas where we see demand is already high for the brand but where we do not as yet have a store presence,” concludes Alex Paphitis.
