Everyone’s favourite lingerie and nightwear brand Boux Avenue has just given its Bluewater store a fresh new look. Be the first to see the newly refurbished 208 SQM store where there will be lots of treats to enjoy – opening at 11am on Thursday 26th March 2026, located in the Lower Rose Gallery, by John Lewis at the Bluewater Shopping Centre.
To mark the opening, Boux Avenue will be celebrating with customers with a distinctly beachy vibe! The newly refitted store will be offering Goodie Bags for the first 100 shoppers who spend £50+ on opening day. But there’s more! Throughout the day customers will also be able to enjoy a refreshing branded drink plus a live DJ set and a ‘personalisation station’ for free embroidery on your purchases between 11am – 4pm.
“We’re delighted to offer our customers a fresh and contemporary new shopfit that is befitting for our Southern Flagship store just ahead of the Easter break. Be sure to come and visit us at the updated Bluewater store located in the Lower Rose Gallery, where our expert and friendly bra fitting team is on hand to help customers find their perfect fit. Customers will be able to discover our famous craftsmanship with new and exclusive lace and embroidered lingerie, solutions underwear ready for
the Summer season, along with our cute, comfy nightwear and super stylish swimwear, helping to get you holiday ready.” – Zoe Price-Smith, Chief Design & Product Officer at Boux Avenue.
James Waugh, centre director at Bluewater, commented: “It is great to see well-loved brands like Boux Avenue investing in their offering at Bluewater, reinforcing our status as a leading retail destination. The brand’s newly refurbished store serves as their Southern flagship, offering an elevated experience for guests as they browse the latest collections.
“We are sure the new-look space will be a hit, and we invite guests to come down and experience the exclusive activations taking place on the opening day.”
The Bluewater store refit will showcase a clean and contemporary new shopfit for the brand, including luxurious fitting rooms – complete with concierge buttons and bespoke lighting options – in which customers can try on their favourite items and enjoy one of the brand’s renowned expert bra fittings.
The newly refurbished Bluewater store follows the opening of their new North Flagship store at Trafford Centre back in November, and a brand new unit in Manchester Arndale back in August, marking the brand’s return to the city centre under a 10-year lease agreement.
