LOOKFANTASTIC proudly stepped onto the London Fashion Week stage for the first time on Saturday, as the official fragrance sponsor of the ROKSANDA Spring/Summer 2026 show. Celebrating 20 years of the designer’s signature sculptural shapes and vibrant colours, the partnership brought a new sensory dimension to the show, immersing models, artists, and guests in the world of fragrance.
Backstage, the atmosphere was set by STORIES No.02 Eau de Parfum, available at LOOKFANTASTIC. The fragrance, with its warm, evocative scent, perfectly complemented ROKSANDA’s sculptural silhouettes and vibrant colours, bringing fashion and fragrance together in a unique sensory experience. As Roksanda herself explained: “Stories No.2 Parfum complements the expressions of my Spring Summer 2026 collection. With notes of natural surroundings and forestry, there is a connection to Barbara Hepworth, this season’s inspirations, and her dialogue with nature and organic form.”
Fragrance is LOOKFANTASTIC’s fastest-growing category and has become increasingly central to self-expression, with consumers turning to scent as a way to define their style. Gourmand notes, including vanilla, jasmine, woody, and floral accords, are on the rise, with vanilla searches up 49%, reflecting the category’s growing influence in fashion and lifestyle.
LOOKFANTASTIC’s latest beauty trend report highlights the growing demand for innovative, high-quality fragrances, showcasing why scent has never been more central to self-expression.
