Following today’s release of Wickes’ figures for the 13 weeks ending 27 September 2025; Ashley Adeyemi, retaiaAnalyst at GlobalData, a leading data and analytics company, offers her view: “Wickes’ Q3 FY2025 results mark a continuation of its turnaround, with its refreshed strategy delivering sustained momentum across all parts of the business. Group revenue rose 6.9% year-on-year in the quarter, while like-for-like (l-f-l) sales climbed 5.0%. Year-to-date group revenue stands at £1,268m, up an impressive 6.0% (albeit against weak comparatives), underscoring how effectively the retailer has re-energised demand across its core categories. This acceleration has been volume-driven by stronger fulfilment options, enhanced digital capabilities, and an improved proposition for both trade and civilian shoppers. With four consecutive quarters of progress, Wickes enters the final months of FY2025 with real momentum behind its value-led, service-driven model.
“Retail sales rose 6.7% in Q3, reflecting broad-based strength across both DIY sales and TradePro. The latter remains a cornerstone of growth, with sales up 8% and active memberships increasing to 632,000, as tradespeople continue to favour Wickes’ reliable pricing and fulfilment. This outpaces B&Q’s TradePoint, which reported 6.9% growth in the six months to 31 July. Meanwhile, DIY sales were in mid-single digit growth, supported by an uplift in transactions and improved fulfilment speed. The 15-minute click & collect service launched earlier in the year drove an 18% rise in click & collect sales, while the nationwide rollout of Wickes Rapid (offering three-hour home or site deliveries for orders up to 800kg), further strengthens its convenience proposition against both e-commerce players and trade specialists like Screwfix.
“The momentum remains within its Design & Installation (D&I) division, with revenue up 7.8% and l-f-l sales up 7.0% following a series of operational and service enhancements. Notably, Wickes’ ‘good-better-best’ structure across kitchens and bathrooms continues to set it apart, capturing customers across income levels. The launch of its premium Paint to Order bespoke kitchen range has deepened that differentiation, introducing a level of personalisation unmatched by rival B&Q’s tiered ranges. By enabling customers to select or blend bespoke paint colours and mix units for a two-tone finish, Wickes is positioning itself more in the higher-value, design-led segment. The addition of a curated appliance range aligned to this hierarchy further enhances its integrated project offer.
“Wickes continues to invest in the key levers that will sustain its growth into 2026. Its 51% stake in Solar Fast has established it as a credible player in the home energy market, with the majority of Solar Fast sales now generated through Wickes’ channels. Transparent pricing, instore displays, trained design consultants, and a curated offer including leading brands such as Tesla and Duracell are helping the retailer build strong foundations for growth in this category. Wickes remains on track to deliver an adjusted profit before tax in line with the £48.3m consensus for FY2025, as it seems to have rediscovered its rhythm, proving that a clear, value-led strategy can deliver consistent growth even in a cautious market.”
