Nike is pleased to announce the opening of two new retail experiences in London. Both locations are designed to serve women with the best of Nike products and experiences where and how she shops.
Nike is committed to creating bold and distinctive sport retail experiences to serve all consumers with the best of Nike, however and wherever they choose to shop. Always centered around sport, but designed for local communities and needs. The brand continues to invest in serving athletes* in London wherever they choose to shop.
Selfridges:
On October 23rd, Nike will introduce a long-term retail presence in the luxury British department store, Selfridges. Located at Selfridges, London on 3, the 93 sqm shop in shop is designed to spotlight Nike’s sport performance assortments and most exclusive and in-demand product collaborations, curated for her, including KNWLS Nike.
Nike in Selfridges will launch with a Weatherized Running collection and storytelling, introducing the Winterized Swift Premium Apparel.
NIKE, Inc. continues to invest in elevating and transforming the marketplace to serve diverse consumer segments with the best of sport, creating new retail spaces and elevating and expanding existing locations to create distinction for its brands, and drive future growth.
King’s Road:
On November 6th, Nike will re-open its store at King’s Road. The new store design is dedicated to serving her the best of Nike products, experiences, and services, and will now be called Nike Women King’s Road.
The Nike Women King’s Road product assortment will be exclusively for women, leading with sport performance and will be complimented with Nike sportswear collections.
The store design is distinctly Nike and creatively rooted in her shopping preferences. A large-scale wing sculpture stands as reflection of Nike’s muse, the winged goddess of Victory, immediately drawing attention and setting the tone for the store. From a cohesive boutique footwear wall that allows her to easily shop across performance and sportswear to bespoke seasonal assortments and a curated visual window that spotlights the best-of Nike, Nike Women King’s Road creates an environment designed to resonate with her in playful, energetic, and premium ways.
“Nike Women King’s Road and the Nike shop-in-shop at Selfridges reflect Nike’s commitment to serving women. Each retail expression creates a uniquely Nike space to introduce new experiences, product innovations and inspirations that shape the culture of sport and style in London and beyond. These small format expressions are just the beginning and will influence how Nike shows up for women across all retail locations,” said Stephanie Strike, VP, Nike Direct EMEA.
