The National Football League and lululemon (NASDAQ:LULU) today announced an elevated apparel collection for fans of all 32 NFL teams, marking the first time the retailer has offered officially licensed products for the NFL or any of its teams. The collection will feature iconic lululemon pieces across men’s and women’s apparel and accessories, all proudly showcasing signature team marks.
“Together with Fanatics, we are introducing an elevated collection that redefines modern fan apparel and is uniquely designed for everyday comfort,” said Renie Anderson, executive vice president and chief revenue officer at the NFL. “lululemon boasts a loyal fan base built on culture, meaningful connections and innovation, qualities that thoroughly reflect the NFL.”
Beginning Oct. 28, fans can shop the new collection on NFLShop.com, Fanatics.com, and team retail locations, including online and at stadium retail stores. In addition, the collection will be available internationally on local NFL Shop sites.
“True NFL fans wear their pride. For them, fan gear is more than apparel, it’s a badge of loyalty and a way to instantly connect with a community that is like a family,” said Celeste Burgoyne, president, Americas and global guest innovation, lululemon. “We looked to honor that passionate devotion, and are thrilled to be part of that ritual found throughout the NFL season.”
The assortment features core lululemon products from its Steady State men’s franchise, along with signature women’s styles from Define, Scuba, and Align, among others. These iconic pieces have become staples of the lululemon portfolio that fans have come to love across men’s, women’s and accessories.
To reinforce the connection between sport, fashion, fandom and community, NFL Legends, including Joe Montana, Nick Foles, Ryan Clark and Emmanuel Acho, are featured in the “Welcome to the Fam Club” brand campaign, spotlighting the families behind the athletes to commemorate the launch of the collection.
