In line with emerging world foods trend, the UK’s leading soy sauce brand, Kikkoman has introduced a Korean flavour to its Teriyaki range.
New Kikkoman Teriyaki BBQ Sauce in Korean Style is made from its naturally brewed soy sauce, ginger, garlic and sesame oil, plus apples for that sweet and tangy Korean-style taste. Additive-free and vegan-friendly, this new product extends its range which currently includes Teriyaki BBQ Sauce, Honey & Smoky Taste.
“We set out to develop a product that takes classic BBQ sauce and enrich it with highly popular teriyaki and Korean flavours,” said Bing-yu Lee, Kikkoman UK general manager. “Consumers can expect an umami rich, flavour-filled sauce and, just as important, a sauce that is incredibly easy to use. Asian cuisines and especially flavours from Korea are gaining traction, reflecting a demand for authentic ingredients. We’re confident this new line fits with consumers growing demand for deeply rich and ready to use flavours that allows great tasting food to be ready in minutes.
“According to Nielsen over three-quarters of households are cooking from scratch. This allows sauce brands like Kikkoman to innovate and develop flavourful products for use in homemade cooking, satisfying consumer demand for global flavours or those wanting to experiment with British Asian fusion dishes. This also fits with social media influencers driving interest in global flavours from platforms such as Instagram and TikTok.”
Kikkoman created the Teriyaki market back in the 80’s with its famous Teriyaki Marinade. To this day it remains the outright brand leader with a 54.7% value share (Circana 52 w/e 06.09.25). New Teriyaki BBQ Sauce in Korean Style is available in a 250ml bottle at an MRRP of £3.35. Supporting the launch will be an exclusive digital recipe campaign to inspire and excite consumers on the taste and versatility of both Kikkoman Teriyaki BBQ Sauces.
