Football meets fashion in a big way today, as Real Madrid, adidas and Brazilian fashion favourite FARM Rio join forces for a brand-new collection, with Jude Bellingham, Vinícius Júnior and Arda Güler fronting the campaign.
Bringing a taste of Rio to Madrid, the collaboration gives Real Madrid’s iconic sportswear a colourful makeover, blending FARM Rio’s signature bold prints with the club’s instantly recognisable white.
Launching today, 14th October, the collection features everything from pre-match jerseys and tracksuits to hoodies, scarves and accessories, with five exclusive prints inspired by Brazilian nature, craftsmanship and football culture.
And the campaign is just as good! Shot around the spirit of altinha, a Brazilian beach football tradition, it sees Jude, Vini Jr. and their fellow players celebrating the energy, creativity and culture that connects Brazil and the beautiful game.
The collaboration also marks a major moment for FARM Rio, celebrating the opening of its first store in Madrid and the next chapter of its long-standing partnership with adidas.
