It’s beginning to look a lot like ‘Fizzmas’ …as Co-op reveals tomorrow, Christmas Eve, to be its busiest day for shoppers to ‘pop’ a bottle of Prosecco in their basket, with the popular Italian sparkler even outselling a
The Convenience retailer is planning for an extra fizz in sales on the day before Christmas with around 250,000 bottles heading into its stores, as they expect purchases of Prosecco on Christmas Eve to average more than a bottle every second, across its 2300 stores.
Adding a sparkle to any occasion or celebration, Christmas Eve and New Year’s Eve are the only times of the year that Co-op sees Prosecco out-sell a pint of milk.
Rebecca Oliver-Mooney, Co-op’s director of commercial, said: “Prosecco continues to be a hugely popular choice, particularly at this time of year, with our shoppers and members looking to pick up something for those Christmas festivities which offer fantastic quality and value and is guaranteed to be a real crowd-pleaser for their guests. We’re anticipating
Awarded a Which? ‘Great Value Accolade’, Co-op’s top-seller is its Irresistible Prosecco (75cl).
Described as an elegant sparkling wine, it is made in Veneto, the famous Prosecco area of Northeast Italy. It has a light, fresh fruit aroma and a delicate, refreshing finish and, it is now reduced to £6.50* (for Co-op members) until 2 January 2026.
