Squishmallows teams with Dr.PAWPAW to launch first-of-its-kind beauty mystery bag

Squishmallows is excited to collaborate with Dr.PAWPAW on a beauty mystery bag that blends beloved lip care with the playful charm of collectables. Designed to surprise and delight, the launch brings a fresh, fun twist to everyday lip care. Already Dr.PAWPAW’s fastest-selling launch to date, the collection is selling at a rate of one Mystery Bag every two minutes, capturing the attention of beauty lovers and Squishmallows fans alike.

The Squishmallows x Dr.PAWPAW Lip Balm Collection brings together the colourful world of Squishmallows and Dr.PAWPAW’s iconic, natural, multi-purpose balm. At the heart of the collaboration is the Squishmallows x Dr.PAWPAW Mystery Bag, blending beauty, surprise, and collectability in one joyful package.

Every mystery bag contains one of six lip balms, each inspired by a fan-favourite Squishmallows and paired with an irresistibly cute matching Squishmallows mini charm. With flavours from fruity favourites to hints of honey and vanilla, the surprise-led format invites fans to build their collection and discover their next ‘Mallow bestie’- positioning the range as a new beauty obsession.

Every balm is infused with Dr.PAWPAW’s hero ingredient, PAWPAW fruit (papaya), known for its nourishing and soothing properties, alongside Aloe Vera to help comfort the lips and Castor Oil and Olive Oil for long-lasting hydration. Designed to comfort, hydrate, and delight, the collection reflects Dr.PAWPAW’s commitment to effective, feel-good lip care – because self-care should feel as joyful as it looks.