TV’s ‘Traitors effect’ saw online sales at Co-op jump by almost one-third last night as viewers ordered drinks, snacks and meals to enjoy the twists, turns and tension of TV’s Celebrity Traitors’ season finale at home.
As friends and families settled down to watch Alan Carr emerge victorious, viewers were putting their TV remote controls down and ordering groceries that would be delivered from store to door in minutes without any ‘drama’ so that fans of the top-rated show didn’t need to leave the sofa. A peak of 12 million viewers are said to have sat down to watch the show.
Sales jumped by more than 30% in the two hours before the show started (compared to the same time and day in the previous week), with pizzas, pop, wine, water, sweets, grapes and snacks among the top online orders from Co-op. Along with milk for that all important cup of tea to settle the nerves. Co-op’s Double Pepperoni Stonebaked Pizza was a clear favourite for a TV meal.
Jon Bottomley, Co-op quick commerce support services, said: “It was the TV event of the year so far, and viewers clearly didn’t want to leave their sofas. With a click of a few buttons online orders from Co-op are at your door in minutes without any drama for viewers wanting to top up with a drink, meal or snack to get them through the twists, turns and excitement of the show without missing any of the action .”
