The UK’s leading gut health food brand, Bio&Me, founded by The Gut Health Doctor, Dr Megan Rossi, BSc, PhD RD, is launching its largest ever out-of-home push this January.
Centred on the brand’s mission to make gut health easy, the campaign debuts Bio&Me’s new strapline – Gut Health. It’s As Easy As Bio&Me – and is set to reach as many as 20 million consumers, haloing its award-winning range of gut-loving granolas, kefir yoghurts and drinks, as well as its recently launched Daily Boost Fibre + Protein Bars.
The drive underscores Bio&Me’s core philosophy that looking after your gut health needn’t be hard work, with the help of the brand’s cross-category EFSA-approved[1] ‘Good For Your Gut’ products that fit effortlessly into everyday life. Based on Dr Megan’s scientific research, the business believes that people and microbes thrive on variety and deliciously good food.
Launching from 19th January, and running for one month, the London-centric campaign will see Bio&Me advertising across the London Underground network, with a mix of 48, 16 and 12 sheets, and on 110 London buses, as well as a selection of premium roadside advertising sites across the capital. The brand will amplify the campaign with a digital burst, using geo-targeted media to reach a further 8 million consumers, alongside a high-impact shopper marketing programme across its core retail estates, spanning both in-store and online.
The activation also includes a window takeover at Whole Foods’ flagship High Street Kensington store.
“We can’t wait to hit London’s streets with our new campaign,” said Jon Walsh, co-founder & CEO at Bio&Me. “Gut health is often seen as complex or overwhelming. Our mission is to reframe that mindset by showing that supporting your gut can be straightforward, enjoyable and part of your everyday routine – without adding complexity. We see this as a real moment to drive both category education and brand growth.”
Bio&Me continues to go from strength-to-strength as one of the UK’s most trusted names in gut health. Based in Chester, the business spans four categories with its range of gut-loving granolas, porridges, mueslis, oat bars, and kefir yoghurts and drinks. Having just surpassed £20 million in retail sales, up 52% year-on-year, Bio&Me has just enjoyed its strongest year to date with 2.8 million boxes of granola and 4 million pots of kefir yoghurt sold in 2025.
