JING™ , the curator of exceptional single garden teas, is starting 2026 in style by launching its new branding to the hospitality trade. This new look is a celebration of JING and what makes their teas so special. It features beautifully designed, artist-illustrated packaging that brings to life the unique stories of each tea and origin with a bold logo that celebrates the artistry, origins and craft of tea.
This contemporary, luxury brand evolution goes beyond look and feel. The anecdotes and curious narratives told by each unique illustration engage guests to discover why each tea and origin are special. Perceptions of tea are redefined, revealing the craft, care and provenance behind every cup. Each detail brings to life what makes the tea truly exceptional, creating immersive, story-led moments for guests and celebrating the people and places at the heart of JING.
Melanie Tricklebank, CEO of JING™ comments: “When I first tasted JING, I realised I’d never truly tasted tea before. The flavours and beauty of the serve were a revelation. Then I heard the incredible anecdotes about the stunning landscapes and wildlife from each single garden and that’s what made me genuinely care about each unique tea. The team has travelled the world for years to find the most remarkable tea, from mist-covered mountains in China to precarious Himalayan slopes, all crafted by artisans whose skill you can taste in every sip. The stunning bespoke illustrations on our new packaging celebrate what makes the people, craft and environment behind each tea intriguing and special.”
Melanie continues: “The bold new logo is a homage to the countries and craft that have inspired us for over 20 years; with structured lettering and calligraphy inspired lines evoking the artistry of tea and blending tradition with contemporary design. With JING, everyday tea rituals are elevated into delicious moments of discovery, inviting explorers to experience extraordinary flavours from incredible producers and tea gardens which are as special as the teas themselves. Our new branding is designed to reflect this and we look forward to seeing it in hospitality venues across the world.”
While the look has evolved, the tea remains unchanged, defined by exceptional sourcing, uncompromising quality and unforgettable taste. JING™’s focus on quality, sustainability and service together with over 20 years’ experience in world-leading hospitality has made it the tea of choice for many of the world’s greatest tastemakers, chefs and hoteliers and is proudly served in many Michelin star restaurants.
