Chilly’s is bringing ‘Every Part Matters’ to London’s Soho this Christmas, opening an interactive pop-up that puts customisation, considered design and long-term use at the centre of the gifting season.
Open from 9 November to 23 December on Walker’s Court, just below Berwick Street, the space invites visitors to get hands-on with the Chilly’s Series 3 Bottle and Flip. Customers can build their own products, mix and match components and add laser engraving to create a gift with a personal connection and a purpose beyond Christmas.
In a season shaped by newness, ‘Every Part Matters’ asks what makes something worth keeping. The experience takes a closer look at Chilly’s modular design, showing how individual parts can be customised, replaced, upgraded and returned at the end of their life. Every component has a role to play in keeping a product in use for longer.
Visitors can explore the parts that make up each product, choose their combination and see how the design can adapt over the course of ownership. Ready-made products and seasonal collections will also be available to shop, alongside a refill point and a dedicated area for returning end-of-life products.
The activation will coincide with the introduction of a new extended warranty, reinforcing Chilly’s commitment to supporting its products beyond the initial purchase.
Tim Bouscarle, Chilly’s co-founder & director, said: “Every Part Matters is about showing people what goes into a Chilly’s product and why those details make a difference over time. With Series 3 and Flip, modular design gives people the freedom to make a product their own, replace individual parts and keep using it as their needs change.
“Christmas felt like the right moment to bring that thinking to life. We want people to come in, build something personal and leave with a product they’ll value long after the decorations come down. For us, thoughtful design means thinking beyond the day someone buys the bottle.”
By bringing the product’s design into a space customers can explore for themselves, ‘Every Part Matters’ makes longevity tangible. It offers a closer look at how a bottle is made, how it can be maintained and how personalisation can give people another reason to keep it.
CHILLY’S ‘EVERY PART MATTERS’
Location: Walker’s Court, Soho, London
Dates: 9 November to 23 December
