Premium ice cream brand Nuii is set to excite UK shoppers in 2026 with one of its most in-demand flavour requests yet. Responding to the major surge in pistachio popularity across the market, the brand will introduce Cream & Anatolian Pistachio; a new indulgent flavour crafted for consumers craving a new taste experience.
The new flavour blends the rich, rounded flavour of authentic Anatolian pistachio with the delicate smoothness of cream, to create a deliciously indulgent ice cream. Each stick is generously coated in sustainably sourced thick white chocolate, with pieces of roasted crushed pistachios to deliver a sweet, nutty crunch.
Anatolia is celebrated for producing some of the world’s finest pistachio varieties, thanks to its warm climate and distinctive soils, which create ideal conditions for pistachio trees to flourish.
Launching in January 2026, Nuii Cream & Anatolian Pistachio is predicted to quickly become one of the standout flavours in the brand’s growing portfolio.
The brand has expanded five times faster than the category average over the past two years (+18% in value), driven by its largest-ever brand campaign across OOH, TV, social, digital and audio, alongside consumer activations and a high-profile partnership with actor Jason Momoa. This activity attracted new shoppers and increased purchase frequency amongst existing customers, delivering over 80% of indulgent sticks sector growth last year, reinforcing Nuii’s appeal amongst consumers seeking premium flavours and a sense of adventure.
Henry Craven, brand manager for Nuii ,comments: “We’re very excited to bring Nuii Cream & Anatolian Pistachio to the market this year. Pistachio products have enjoyed a surge in popularity in recent times, and we believe there’s a gap for a premium pistachio ice cream stick, made with quality ingredients and bursting with taste and texture, to deliver a flavour adventure consumers won’t forget. Anatolian pistachios are renowned for their unique taste and quality, making an outstanding ice cream that brings indulgence with every bite – it’s an exciting new addition to the Nuii range.”
The launch of the new flavour will feature as part of a multi-million pound brand marketing campaign spanning TV, cinema and outdoor advertising throughout 2026.
Available in all major retailers from January onwards. RRP: £4.50 (3 x 90ml)
