In a moment of pride and unity, Team Great Britain made a polished entrance during the Parade of Nations at the Opening Ceremony of the Olympic Winter Games, proudly wearing the official Ben Sherman ceremonial kit. This marks the fourth consecutive Olympic Games in which Ben Sherman has outfitted the Team GB delegation, reinforcing the brand’s role in bringing British design to the world stage.
Location:
Milan, Livigno, Cortina d’Ampezzo, Italy
Athlete Spotlight:
During the Parade of Nations, Team GB athletes were spotlighted as they stepped into the iconic San Siro Stadium in Milan, Italy, while athletes competing in the mountains marched in simultaneous celebrations in Cortina and Livigno.
Flagbearer Brad Hall at Cortina d’Ampezzo, Italy and Flagbearer Lilah Fear at San Siro Stadium in Milan, Italy
Flagbearers:
Team GB flagbearers, Bobsleigh pilot Brad Hall and Ice Dancer Lilah Fear, featured in Ben Sherman’s Team GB Ceremonial, made their entrance and led the delegation wearing the official Ben Sherman Opening Ceremony ensemble featuring scarves and winter hats designed and hand-knit by Olympic medalist and Paris 2024 Flagbearer Tom Daley.
Ceremony Wear Details:
Lilah Fear leads out the GB team at the opening ceremony at the San Siro Stadium in Milan, Italy
Makalya Gerken Scholfield leads out the GB team at the opening ceremony at the Livigno SnowPark
The Opening Ceremony uniform features specially tailored pieces, designed by Ben Sherman. Inspired by the Dolomite Mountains and Team GB’s bold pattern illustrations, the Opening Ceremony look incorporates heritage checks, Fair Isle knitwear and oversized silhouettes, each crafted to balance form, heritage detailing and the brand’s signature look.
The Official Opening Ceremony look is comprised of:
● Team GB Car Coat: A refined wool dogtooth topcoat, finished with a classic chequered lining.
● Team GB Mock Neck Crew: A wool-blend mock-neck sweater detailed with raised stripe accents and a subtle, repeating Union Flag motif.
● Team GB Smart Jogger: Clean-cut joggers trimmed with tonal Union Flag taping for a modern, athletic finish. ● Accessories: The look is completed with an oversized scarf, a coordinating knit hat and Team GB Snow Boots with Vibram soles, laced in red, white and blue for a distinctly Team GB touch.
Commercial styles of the Ceremony Wear are now available to shop on BenSherman.com, BenSherman.co.uk, and TeamGB.com
