BARRATT® Sweet Shop is giving retailers the perfect excuse to stock up in time for Valentine’s Day with the launch of FLUMPS® Hearts.
Filled with the iconic FLUMPS® taste UK sweet lovers have adored since the 1980s1, the new to market heart-shaped vanilla flavoured marshmallows (RRP £1.50), are now available in selected retailers – just in time for Valentines Day. Now wrapped in playful, on-trend packaging featuring George the Jaguar™, the brand’s new bold and fearless mascot, FLUMPS® Hearts combine nostalgic taste with eye-catching mischief.
George embodies the playful, bold energy of BARRATT® Sweet Shop, bringing East London swagger to every shelf. FLUMPS® Hearts give shoppers an excuse to buy a gift for someone special this Valentine’s, proving that a little mischief, a lot of taste, and proper swagger can make hearts and baskets pop alike.
Michael Inpong, chief marketing officer at Valeo Foods UK, says: “We’re thrilled to launch FLUMPS® Hearts – a fun, fresh twist on one of BARRATT® Sweet Shop’s most nostalgic sweets. The heart-shaped marshmallows and George the Jaguar™ bring personality and playful energy to every shelf, while the classic FLUMPS® taste stays just as bold and irresistible as ever. They’re perfect for gifting, or treating yourself this Valentine’s Day – adding a little extra fun and sweetness to the season.”
Perfect for gifting, sharing, or impulse buys, FLUMPS® Hearts let retailers tap into Valentine’s demand with a product that combines bold flavour, playful design, and a little extra attitude. The refreshed packaging ensures the product pops on-shelf, while keeping the beloved FLUMPS® taste front and centre.
With an RRP of £1.25, FLUMPS® Hearts will go into Home Bargains and roll out across the trade during February / March 2026.
