Caple is embarking on a multifaceted consumer brand awareness campaign for the first time. A leading trade name in appliances, sinks and taps, and kitchen furniture, Caple is now addressing the consumer directly, with creative fervour, to support the UK retailer base. The company has partnered with Channel 4 TV, and all associated elements (More4, E4 etc) where an advertising programme will be executed in March, April, and October 2026. The consumer marketing schedule will also encompass PR, digital marketing, and media advertising.
Danny Lay, Caple’s MD, comments: “Caple has long been established as a trusted trade brand, and we’re now building on that strength by increasing consumer recognition. This isn’t about selling directly to consumers, but about elevating brand visibility in a way that supports and benefits our UK retail partners.”
Mark Watts, sales leader, Channel 4, adds: “We’re incredibly proud to be partnering with Caple on their first ever TV campaign. Channel 4’s scale, upmarket audience and programming is the perfect environment for their quality brand. We cannot wait to see the advert sit alongside some of the nation’s favourite shows.”
For more information visit caple.co.uk.
