JET has continued to strengthen its UK dealer network through 2025, with further expansion carrying into early 2026, as independent retailers choose to work with a brand focused on longevity and enduring customer relationships in a shifting marketplace.During 2025, JET welcomed 19 sites to the network, and 30 dealers chose to re-tie, reflecting confidence and commitment from both new and long-standing dealers. This momentum reflects JET’s focus on a flexible, people-first approach, working with retailers to operate in ways that make sense for their businesses and the communities they serve.
Founded in 1954, JET combines the heritage of an established British fuel brand with the backing of Phillips 66, a global energy company. The Phillips 66 Limited Humber Refinery, one of only four remaining in the UK, is a central source of fuel for many JET dealers. This model continues to resonate with a broad mix of operators, from single-site forecourts to expanding national and regional groups.
In 2025, established dealer groups, including JP&S, Borough Park Retail and Ascona Group, added new and rebranded sites to the JET network, while new partners such as JC Morrison, Tankerford and Rutaba Petroleum joined the brand. The network also saw a number of dealers re-commit through re-ties, reflecting continuity in established relationships, including NTS Retail and Park’s of Hamilton.
Growth has continued into early 2026, with Tong Service Station, operated by UK Fast Fuel Ltd, joining the JET network in January. In addition, independent forecourt operator, Seevaratnam Muresh, has entered into an agreement to bring a significant number of sites over to JET as they become free of tie. Ten sites transitioned during 2025, with more sites scheduled to transition in 2026, beginning with Ambassador Service Station, which is due to be rebranded in February.
JET says its approach to working with independent dealers remains focused on reliability, flexibility and personal service. In 2025, independent dealers awarded JET an ‘excellent’ Customer Satisfaction Score (CSAT) of 86%, alongside a 5/5 rating for Retail Account Managers, reflecting strength in working relationships and customer support.
Commenting on the growth of JET’s independent dealer network, Graham Clout, retail manager, UK marketing, Phillips 66 Limited, said: “Independent dealers operate in different ways depending on their location and customer base. Our role is to listen and shape a package right for them, rather than impose a one-size-fits-all approach. Whether a dealer operates a single site or several, we aim to work closely with them and support decisions that make sense for their business and at a local level within the communities they serve.”
JET says it will continue to uphold its high standards of dealer support, while maintaining a long-term approach to network development. Including recent additions, the JET network now totals 335 sites across the UK, comprising 324 dealer-owned, dealer-operated (DODO) and 11 company-owned, dealer-operated (CODO) locations. JET’s CODO sites are used to test-drive new ideas, ensuring future-ready solutions are presented to dealers where appropriate.
