It’s official, the Cornish Pasty has overtaken the generic “Meal Deal” to become the UK’s second favourite quick lunch. In a comprehensive study of over 4,000 Brits, commissioned by The Cornish Company, the data reveals that almost a third (29%) prefer a pasty at lunch, more than double the popularity of the standard pre-packaged meal deal (12%), while a homemade sandwich or wrap won at 48%.
The news comes as Brits prepare to celebrate Cornish Pasty Week, which runs from February 23rd to March 1st. This is particularly evident in London, where 60% now class the Cornish Pasty as a ‘National British Icon’ rather than just a regional snack.
The study also highlights a shift in how we consume our food on the go. With 71% of those eating while walking admitting to utilising their ‘paper bag shield’, keeping the pasty wrapped until the very last bite to avoid mess during a busy commute.
When it comes to flavours, a traditional steak pasty remains the undisputed favourite across the country, with a whopping 61% of votes, compared to the next option of cheese and onion at 11%. However, younger demographics have a growing appetite for innovation, naming ‘Christmas Dinner’ (26%) and ‘Full English Breakfast’ (20%) as the top ‘dream fillings’ they would like to see in a crust.
Tom Woodley, managing director & co-founder at The Cornish Company, says: “With National Pasty Day just days away, these results confirm what we’ve long suspected: the Cornish Pasty has graduated from a treat to a genuine powerhouse of the British lunch hour.
Our research shows that people are tired of the ‘same old’ soggy sandwich; they want lunch with real heritage and heart. Whether it’s through our traditional hand-crimped classics or our expanded gluten-free, vegetarian, and vegan hampers, we are making
the pasty accessible to everyone. It’s a proud moment to see this Cornish staple back in the top tier of British culture, and we’re thrilled to be leading that charge from our home in Cornwall.”
With next-day delivery available, hampers from The Cornish Company are the perfect way to celebrate Cornish Pasty Week!
