Award-winning frozen snack brand, Trü Frü, is continuing the expansion of its frozen snacking range with the launch of Trü Frü Strawberries in White & Dark Chocolate. The new variant will be available nationwide from 9th March 2026 exclusively with Tesco, both online and in 342 selected stores, RRP £6.00 / 200g pack.
The new variant uses fresh, juicy frozen strawberries, immersed in two layers of indulgent and deliciously silky white and dark chocolate. As the product is frozen, all the flavour and nutrition are locked in. With 83 calories per portion, Trü Frü’s range is gluten-free and made with no artificial colours, flavours or preservatives.
The brand, which launched in the UK market in March 2024, has fast become one of Mars’ biggest success stories. Trü Frü quickly turned into a ‘viral’ craze, gaining millions of views on social media, and at times selling out across the country. As a result, Trü Frü’s sales grew 85% since 2024, which is seven times faster than the total ice cream category.
Zoe Isaacs, brand manager at Trü Frü says, “We are so pleased to see such strong and continued success for the Trü Frü range. By expanding with this delicious new variant, we hope to give consumers real indulgence that fulfils a permissible need we know they are looking for in the frozen category.
As a brand, our creativity comes from leading with a social first approach and truly putting consumers at the forefront. There has been strong demand for new Trü Frü flavours and we can’t wait to hear what people think of this new offering in our range. It’s exciting to have the support from our retail partner, Tesco, to help us expand the range and distribution.”
