Clarks returns to TV screens this spring with the launch of its new Spring/Summer 2026 campaign, Start with Comfort, celebrating the brand’s signature blend of comfort, style and value.
Rolling out across TV, social, retail and e-commerce, the campaign highlights three hero women’s styles designed for everyday wear – with prices starting from £55.
Set to the instantly recognisable track Bulletproof by La Roux, the playful campaign film sees oversized versions of the shoes transformed into a vibrant playground for the cast, capturing the upbeat energy of the new season.
The campaign showcases two trainers and one loafer, reflecting the continued focus on versatile footwear that blends comfort with contemporary styling.
Hero styles:
• Welcome – Solevana Tie – Pillow soft & Solevana Foam (£55)
This lightweight recovery trainer is designed to restore and recharge feet with every step. Breathable uppers, Clarks’ signature toe-box fit and a PillowSoftTM footbed provide cloud-
like cushioning, while the ultra-light Solevana Foam outsole absorbs impact for all-day comfort.
- Standout in Seco Speed – Contour Cushion Technology (£60)
Seco Speed offers a fresh take on the classic cupsole trainer, available in bold colours and materials. Trending silhouette, yet versatile style, this trainer pairs effortlessly with everything from wide-leg trousers to summer skirts. - This season’s must-have loafer – Alixea Walk – Comfort Built-in (£55)
Completing the trio, Alixea Walk is this season’s must-have modern loafer crafted in soft suede, combining clean styling with flexibility and a lightweight TR sole for comfortable everyday wear. As loafers continue to dominate seasonal wardrobes, the style offers an easy transition between smart and casual dressing.Dawn Porto – Clarks Global Chief Product Officer, said:
“Comfort has always been at the heart of Clarks. With the campaign, we wanted to celebrate our heritage while introducing styles that combine innovative comfort technology with contemporary design and great value.”With over 200 years of shoemaking expertise, Clarks continues to evolve its designs, technology and price ranges to be suitable and accessible for all. The new season collection is available to buy now at Clarks stores, Clarks.com and selected wholesale partners.
