Regatta Great Outdoors has announced the launch of Regatta Life, a new lifestyle collection marking a strategic expansion beyond its core outdoor portfolio into everyday, fashion-led apparel and accessories.
Following a record-breaking autumn-winter season for Regatta, with total sales revenue up 12% year-on-year, and the lifestyle category delivering its strongest year to date with 14% growth in 2025, the brand is building on this momentum with a more considered approach to their spring-summer offering.
Regatta Life represents a natural evolution of the brand, extending its appeal to a wider audience while complementing its existing outdoor ranges. While rooted in Regatta’s commitment to quality and reliability, the collection has been developed to meet growing consumer demand for everyday pieces that place greater emphasis on style, wearability and modern design.
The concept introduces a more trend-led direction, with four product drops landing throughout the season. Featuring a range of wardrobe staples across menswear and womenswear, key categories include dresses, skirts, co-ords, tees, polos, shorts and trousers, alongside accessories such as bags. The range captures relaxed silhouettes, vibrant colour palettes and soft, comfortable fabrics.
The development of Regatta Life has also been informed by close collaboration with key retail partners, ensuring the collection aligns with evolving customer expectations and demand for more lifestyle-driven product.
Dave Lineham, sales director & brand director for Lifestyle at Regatta Great Outdoors, said: “Regatta Life feels like a natural next step for the brand. We’ve taken everything we’re known for in terms of quality and reliability and reworked it into a more lifestyle-led collection designed for everyday wear. The success we’ve seen in newer product developments has given us confidence to build further in this space, creating pieces that feel easy, versatile and relevant to how people are dressing today. It also introduces a more agile approach with newness landing throughout the season, allowing us to stay closer to our customers, while opening up new opportunities for growth alongside our existing offer.”
The collection will be available online, in selected Regatta stores and through key retail partners including Next, M&S, ASOS, Frasers & Go Outdoors from 12th April with prices starting from £18 RRP.
