Cygnet, the voice of luxury gin, has announced a three-year official partnership with the Lawn Tennis Association (LTA), becoming the Official Gin Partner of the LTA and cementing what the brand describes as a natural alignment between two expressions of British excellence.
The partnership, which launches end of May 2026 and runs across the full British grass court season, marks yet another meaningful moment for Cygnet in its meteoric trajectory. With HSBC Championship at London’s Queen Club as its centrepiece, the collaboration spans eight weeks of premium tennis culture, bringing the brand to the heart of the tennis season as part of its wider Summer of Tennis platform.
To mark the partnership, Cygnet will unveil a signature serve, a bespoke creation crafted specifically for the Summer of Tennis, designed to capture the season’s flavours, rituals and spirit and to be enjoyed both on and off the grass. Across the summer, Cygnet will curate a programme of elevated experiences, bringing together the worlds of luxury hospitality and British sport.
Co-founded by Welsh classical singer, Katherine Jenkins OBE and social impact artist and filmmaker, Professor Andrew Levitas, Cygnet was built on a commitment to timelessness, craft and the ongoing pursuit of excellence, values that sit at the heart of this partnership. British tennis shares the same traditions and standards, making this a natural alignment between two worlds built on excellence and occasion.
Partner, CEO and chairman of Cygnet, Matteo Fantacchiotti, said: “This is one of the most significant moments for Cygnet since we launched, and it is one we have worked towards deliberately. We looked at the landscape and asked where our values feel most at home and British tennis answered that question immediately. The craftsmanship, the heritage, the understated elegance, grace and legacy of British tennis, and the expectation of excellence are intrinsically shared. That’s why entering this world feels less like a new chapter and more like a natural continuation of who we are. We are enormously proud to be here and we cannot wait to show what Cygnet will bring to Queen’s Club, the grass and everything the Summer of Tennis represents.”
Chris Pollard, managing director, events and partnerships said, “At the LTA, we’re constantly striving to ensure those attending our summer grass court events can have the best experience possible, both in seeing the best players on court, and enjoying their experience off court. We’re excited to be partnering with Cygnet, a British brand fast-establishing itself as one of the world’s premier gin distillers, to deliver an even better fan experience, with our summer ‘signature serve’ set to bring premium refreshment for spectators right across the British summer of tennis.”
The announcement builds on a period of significant momentum for Cygnet, which recently launched in the US. Earlier this year, the brand made its Hollywood debut as the Official Gin Partner of The 83rd Annual Golden Globes, further elevating its global profile. It also secured strategic investment from Robb Report, the global authority on luxury, supporting its growth and cementing Cygnet’s position as a leader in the luxury spirits landscape.
Further details on Cygnet’s Summer of Tennis programme will be announced in the coming weeks.
